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Spend Five Minutes a Week with Google Analytics

An intro to Google Analytics for groups that don't have a communications director

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Repeat After Me: "I Will Not Bury the Lede"

If you’re the person in your group who’s writing news releases, why you need to know what "bury the lede" means. And never do it.

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Everyone Hopes They Can Create Something "Viral" -- Can You?

Want to create emails or online action pages that people are more likely to forward? Ask yourself three questions before you hit "publish" on an action page or "send" on an email call to action. 

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My Top Five Communications Resources Online

Kathleen shares her top five resources for thinking about messaging and social change communications.

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Nonprofit Communications Tips from NTC 2010

The 2010 Nonprofit Technology Conference has shared some useful slideshows on communications

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Need an Online Action Page? Consider Change.org

For groups that can't afford their own online action pages, there's a free and reliable option.

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Breaking the Curse of Knowledge

The Heath Brothers' Made to Stick book has great tips on how we can craft effective social change messages.

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Optimizing Your Group's Website for Search Engines and People

If you're like most nonprofits, you want to wind up in one of the top results when people are searching for information on your issue. How can a social change group earn a coveted spot in those first few search results?

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