So you’ve already decided you’re ready to blog. Now how does your gorup get your blog started? It’s easier than you would think to get your first blog set up.
There are a couple easy options I recommend for finding a place on the web to host your blog:
Join Blogger or WordPress.com
Either of these vibrant communities can work for a free-standing blog. The advantage is that it’s easy: you basically create an account. It helps you know what you want to call your blog before you get started, since both of these sites allow you to publish your blog right away. Yes, it's just that fast.
Once you complete their blog setup process, you will have a blog anchored in a vibrant blogging community. (For example, check out the Street Roots blog on WordPress or the CAUSA blog on Blogger). Within these communities, it's easy for folks to comment on or share your content.
You may not know how to customize the appearance of your blog, but don’t worry about that – what you’re writing will turn out to be much more important. Just don’t create anything too visually distracting. You also will have some limitations on features – but the speed and ease of setting your blog up this way is very alluring.
I recommend this for: groups without a domain; groups who don’t have a functional website that can support a blog; or groups that, for strategy reasons, want a blog that is branded differently than their organizational blog.
Writing is not enough. If you are writing but not distributing, your supporters won’t have any idea that your blog exists. Consider distributing via:
Pick the primary topic for your blogging and stick to it. Pick a day of the week when you plan to write something. And plan to be reading related blogs other days of the week, to see what sparks your interest and is worth linking to.
Probably, until you have at least ten posts, you won’t hit your stride, so don’t be surprised if you start out a little slow. Just keep writing!
I’ve advised a number of individuals and groups on blogging for social justice. I have a tip sheet on blogging I’ve developed along the way. Here are my top two tips from that list:
Blogging takes times but gives you a way to share your knowledge, and a way for others to understand your issue better. You don’t have to have a million followers to make a difference. You just need to keep writing and distributing.